With inflation close to or around 10% in most of the Western world, the direction of money flow is moving; middle and lower classes are struggling with their living and basic need costs leading to the cost of living crisis, the middle class is shrinking, while luxury demand remains strong.

Failure stories allow us to learn from the mistakes that others have made, and they also highlight the importance of critical thinking in business. There are many factors at play when it comes to companies fail, particularly in their market expansion.

Competitor analysis is essential for any business that wants to build a sustainable competitive advantage. It allows you to understand your competitors, their capabilities and their value proposition, which can help you inform your strategy and create a competitive advantage.

One of the biggest challenges for brands is to stand out in a crowded marketplace. The company we’re working with has been in operation since 2019, enabling e-commerce brands to monitor all products in fierce competition at marketplaces.

Nobody was expecting a global pandemic. Yet in 2020, Covid-19 came into our lives and the definition of normal has changed ever since. Most businesses came to a bottleneck during the pandemic.

Now you are ready to step into the global arena. With this goal in mind, you defined the key company objective for that year: becoming a global company by generating the majority of the revenue from abroad.

Market expansion and growth is a key driver of value creation in successful companies. Combined with the right brand management, it can act as the catalyst for rapid and sustainable growth. A crucial part of the market expansion plan is a carefully conducted market feasibility analysis.

Nowadays, the grocery industry observes high competitiveness. Consumers are more and more selective about their shopping experience for grocery needs and hence the trending online grocery industry is growing at a great pace.

The global economy is becoming more and more interconnected.