Expanding into international markets offers massive growth opportunities but also comes with regulatory, financial, and operational risks. This guide by Metheus Consultancy outlines the key steps — from market selection to risk management — to help businesses build sustainable global operations with confidence.

A 5-pillar framework to help B2B companies decide the right timing for market expansion. By assessing internal readiness, validating demand, ensuring strategic fit, analyzing external conditions, and balancing risk with opportunity, businesses can achieve sustainable international growth and avoid costly missteps.

Discover key insights from the 2025 Omnichannel Maturity Index Report, prepared by Metheus Consultancy, revealing the state of Turkish retail, digital transformation trends, and future opportunities in omnichannel commerce.

Discover Uniqlo's successful U.S. market expansion—how the brand overcame early struggles, leveraged omnichannel retail, and set a bold goal of 200 stores by 2027. Learn key strategies, competitive positioning, and future outlook in this in-depth analysis.

In today’s fast-paced and ever-changing business world, traditional hard-sell tactics are losing their effectiveness. Buyers are more informed than ever, and they demand personalised, solution-oriented approaches.

In today’s hyper-connected world, having a global presence is often perceived as a hallmark of success. But does promoting your international footprint always work to your advantage?

Black Friday, with its door-busting discounts and limited-time offers, has become a hallmark of B2C retail, driving sales and creating excitement among consumers.

In today’s market, companies that understand their customers are 60% more likely to exceed their business goals. This insight emphasises the importance of deeply knowing your audience to craft more effective marketing and sales strategies.

In today’s fast-paced, competitive environment, the ability to make informed, data-driven decisions has become essential for business success.

In an increasingly interconnected and competitive business landscape, collaborative partnerships and alliances are proving to be indispensable for companies seeking successful market expansion in 2025.

Many businesses make the mistake of thinking their Ideal Customer Profile (ICP) is a tool solely meant for driving sales.

In the near future, the importance of innovation is expected to remain a cornerstone of business success.

The Gesellschaft für Weiterbildung (GfW) is dedicated to fostering social mobility through education.

Toshiba, once a giant in the world of personal computing, has officially exited the laptop business, marking the end of a 35-year journey that began with the introduction of the world’s first mass-market laptop in 1985.

Creating an Ideal Customer Profile (ICP) is a critical step for B2B companies looking to streamline their marketing and sales efforts, yet it often presents significant challenges.

The Importance of Effective Targeting in B2B marketing processes involve long-term and significant investments in terms of time, effort, and budget.

In the dynamic landscape of business-to-business (B2B) interactions, responding to competitors’ actions in a timely and strategic manner is crucial for continuous success.

In the business world, identifying and understanding your competitors is of utmost importance.

RebusLabs AG, established in 2015, set forth with the pioneering vision to create the foremost holistic IoT platform designed to seamlessly track, manage, and enhance the utilisation of large-scale assets in day-to-day business operations.

Benchmarking is a strategic management approach where an organization's planning and strategic development efforts are compared with those of peer companies considered leaders or best-in-class within a particular industry or sector.